Three Alternatives to Alexa After It Shuts Down
News Jun 28, 2022
The Alexa service will no longer be available for new subscriptions, despite a decline in traffic over the past decade. Its ranking has become less relevant for many users, and its paid tier won’t be important for a long time. Because of this, Amazon is not taking new subscriptions. Current users will still be able to access their account until May 1, 2022, and they can also export data from Alexa tools.
The Global Rank was Alexa’s most popular feature, and with good reason. This ranking showed where a website was most popular, so it was important to know where you stood in relation to the rest of the world. But it’s not the only feature you can use Alexa for. You can use routines to set up reminders and trigger actions based on location, such as turning on lights when you leave the house or triggering the locks on smart doors when you return home. Other features include music streaming and grocery store reminders, and the ability to change the voice tone of Alexa to match your mood.
Although the Global Rank was Alexa‘s most popular feature, many users weren’t aware of the company’s other features. The website’s Global Rank was available to anyone who wanted to compare websites and determine their competitive positioning. The site was also a valuable resource for SEO optimization, since Alexa provided a keyword analysis tool. It also offered other helpful tools to improve SEO optimization.
Alexa Rank has become obsolete, especially since Google stopped publishing its PageRank rating in 2016. Most SEOs have already given up using it in favor of other metrics. Ahrefs Rank measures the strength of a backlink profile and SEMRush Authority Score indicates the quality of a specific area. Both of these factors have significant impact on a website’s ranking. However, many SEOs are still confused about which to use.
Until recently, Alexa had been an indispensable tool in SEO. Alexa’s toolbar compiled a list of the most popular websites on the internet and provided a link to the website. The popularity of a site was determined by its Alexa Rank, which changed over time. The lower the Alexa rank, the more popular the website is. However, the Alexa algorithm has been criticized as being outdated and inaccurate.
After Amazon announced it was shutting down Alexa, there are still plenty of other services available to marketers. Similarweb, a start-up competitor intelligence platform, is quickly giving Alexa a run for its money in traffic data, web rankings, and other metrics. Many predict that it will replace Alexa by 2021. You may want to check out its features before then. Here are three alternatives to Alexa that you should consider.
First, check out Google Analytics API. The Alexa API powers many analytics apps and tools online. It will still function until December 15th. After that, it will only be functional for existing users. New user registration for the platform was shut down already, but users can still log in and use the service until May 1, 2022. You can also export your data. But this data will only be useful if it continues to grow.