How did adidas get its iconic 3-Stripes design? From a Finnish sports brand, in a deal which hugely influenced the modern athletic apparel landscape.Read more "How Finland Gave adidas Its 3-Stripes"
Part Three of our NHL logo project is here! This time we re-imagine the logos of the seven Central Division teams as if they were regular businesses and not hockey clubs.Read more "NHL Logos As Company Logos: Central Division"
George Jedenoff is 99 and he skis every day in Utah’s Wasatch range. His secret is The Powder Philosophy, a life lesson on purpose, reflection and positivity.Read more "The Powder Philosophy: A 99 Year Old Skier’s Life Lesson On Purpose, Reflection & Positivity"
Part Two of our NHL logo makeover project – to celebrate TSMP’s one year anniversary – is here. This week the eight Atlantic Division team logos are under the proverbial microscope.Read more "NHL Logos As Company Logos: Atlantic Division"
Juventus, one of the world’s most iconic football clubs, have launched a complete overhaul of their visual identity in order to extend their commercial appeal beyond the core fan base to a wider, global audience. But as visually stunning as this work is, the beautiful game just got a little more ugly.Read more "New Juventus Brand Puts Business Above Fans"
To celebrate TSMP’s one year anniversary we’re redesigning all 30 NHL logos imagining the teams are not hockey clubs, but a variety of companies.Read more "NHL Logos As Company Logos: Pacific Division"
Serena Williams is the greatest tennis player of all time. Discover the secret ingredients of her success and apply those to your own career.Read more "7 Career Success Lessons from Serena Williams"