Juventus, one of the world’s most iconic football clubs, have launched a complete overhaul of their visual identity in order to extend their commercial appeal beyond the core fan base to a wider, global audience. But as visually stunning as this work is, the beautiful game just got a little more ugly.Read more "New Juventus Brand Puts Business Above Fans"
The brilliance and wizardry of Johan Cruyff’s skill was matched by the tenacity and strength of his mind. There is no better demonstration of this than the story of how he defied Adidas and their iconic 3 Stripes.Read more "Johan Cruyff & Adidas: The Brand With The Two Stripes"
How can an athletic apparel startup from New England take on industry heavyweights such as Nike, Adidas, and Under Armour? The inspirational story of YORK Athletics will leave you ready to take on the world!Read more "Take On The World: 7 Lessons From An Athletic Apparel Startup"