How did adidas get its iconic 3-Stripes design? From a Finnish sports brand, in a deal which hugely influenced the modern athletic apparel landscape.Read more "How Finland Gave adidas Its 3-Stripes"
Juventus, one of the world’s most iconic football clubs, have launched a complete overhaul of their visual identity in order to extend their commercial appeal beyond the core fan base to a wider, global audience. But as visually stunning as this work is, the beautiful game just got a little more ugly.Read more "New Juventus Brand Puts Business Above Fans"
Forecasting can be difficult. To help put Leicester City’s unbelievable achievement into context, here are 11 events that bookies considered more likely to happen than Leicester City winning the Premier League.Read more "11 Things More Likely Than Leicester City Winning The Premier League"
Kobe has played his final NBA game. In tribute to his original jersey number, here are the top 8 Kobe Bryant commercials.Read more "The Top 8 Kobe Bryant Commercials"
The brilliance and wizardry of Johan Cruyff’s skill was matched by the tenacity and strength of his mind. There is no better demonstration of this than the story of how he defied Adidas and their iconic 3 Stripes.Read more "Johan Cruyff & Adidas: The Brand With The Two Stripes"
How can an athletic apparel startup from New England take on industry heavyweights such as Nike, Adidas, and Under Armour? The inspirational story of YORK Athletics will leave you ready to take on the world!Read more "Take On The World: 7 Lessons From An Athletic Apparel Startup"
Welcome to The Sports Marketing Playbook – a project that delves into the world of sports to unlock insights to aid personal and organisational development. If you’re a sports fan with an interest in marketing, design, branding, business, and leadership, then this is the place for you.Read more "Welcome To The Sports Marketing Playbook"