How Finland Gave adidas Its 3-Stripes

How did adidas get its iconic 3-Stripes design? From a Finnish sports brand, in a deal which hugely influenced the modern athletic apparel landscape.

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New Juventus Brand Puts Business Above Fans

Juventus, one of the world’s most iconic football clubs, have launched a complete overhaul of their visual identity in order to extend their commercial appeal beyond the core fan base to a wider, global audience. But as visually stunning as this work is, the beautiful game just got a little more ugly.

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