Here at The Sports Marketing Playbook we’re redesigning all 30 NBA team logos in a minimalist style. Part 2 is here, and in this post we’re showcasing the 5 Southeast Division teams.
This Division features two teams that took long journeys to their current homes; the Atlanta Hawks started out in Illinois as the Tri-Cities Blackhawks and came to Georgia via Milwaukee and St Louis, whilst the Washington Wizards started life as the Chicago Packers before making their way to the capital via Baltimore, when they were known as the Bullets until 1997. The Division features two Florida teams that joined the NBA during its expansion in the late 80s, the Orlando Magic and Miami Heat, and it is completed by the Charlotte Hornets, a team which was originally known as the Bobcats from its inception in 2004 until 2014. However, by this point the original Charlotte Hornets, who incidently also joined the league during the late 80’s expansion, had moved to New Orleans and switched their name to the Pelicans, thus returning the name Hornets back to North Carolina.
Time to simplify things.
So without further ado, here is The Minimalist NBA Project Part 2: Southeast Division.
Miami Heatfuego del sol.
The Southeast Division
You can check out the other posts here:
Part 1: The Atlantic Division
Part 3: The Central Division
Part 4: The Northwest Division
Part 5: The Southwest Division
Part 6: The Pacific Division